DRVN Automotive and Thruxton Race Circuit Announce Strategic Partnership 

This strategic alliance cements a shared vision: to shape the future of British automotive excellence through authentic track performance and unrivalled analogue road car experiences. From accelerating the development of the Ford Escort Mk1 RS to delivering the highly emotive, driver-focused 355 by Evoluto, the partnership bridges two worlds — the racetrack and the road — with equal purpose. To support this, Thruxton will serve as a dedicated test and development environment for DRVN Automotive’s engineering and vehicle dynamics teams. With year round access to one of the UK’s most demanding circuits, the group’s brands will refine everything from motorsport derivatives to roadgoing drivers’ cars — all grounded in our core pillars of precision performance, Peak Analogue®, motorsport heritage, and uncompromised craftsmanship. 

A brand-new Customer Experience Centre will also be built at Thruxton, providing a dedicated home for Boreham High Performance Club events. From curated drive experiences to vehicle unveilings and collector showcases, the venue will bring customers closer to the DRVN story — and the sensations of Peak Analogue® driving — in an immersive, trackside setting. 

Alan Mann Racing, an iconic name in British motorsport, will establish its new operational and team head-quarters in a redeveloped facility at the circuit. The expanded space will allow the team to grow its offering, build and test race cars directly on track, and service its race customers like no other historic motorsport team in the UK – reviving a direct connection to the competitive roots of the brand and enabling fast-cycle development in true racing conditions. 

“This is a pivotal moment in the evolution of DRVN Automotive,” said Iain Muir, CEO of DRVN Automotive. “Thruxton gives us more than just access to a world-class circuit — it gives us a home for performance. A place where our teams can engineer, test and push limits, and where our customers can connect with our brands in a visceral, meaningful way. From the track to the road, this partnership puts us exactly where we belong.” 

“Thruxton has always stood for speed, skill and the purest form of motorsport – and this partnership with DRVN Automotive takes that legacy into an exciting new era,” added Alex Thistlethwayte, Owner of Thruxton Race Circuit. “This collaboration pushes forward our vision to make Thruxton not just a venue for racing, but a hub for high-performance innovation, driver engagement, and the future of British automotive excellence.”